Taco Bell’s new hybrid English-Spanish slogan means “Live More,” and it encompasses such a happy spirit in its theme. I love it!
I feel like it celebrates how food is so much more than fuel. It’s a part of our lifestyles and it surrounds us as we create memories. I know that some of my greatest joys in life have taken place while enjoying good food with good people.
And I can even recall some darn good memories made while dining at Taco Bell. (They’re open late, and that’s all I’ll say about that.) Good times, good times.
We’ll all find out exactly what Taco Bell means by LIVE MÁS during the Super Bowl this year when they release their new 60-second commercial.
In the spot, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS®. The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.
You should take a look at this 60-second teaser they released in advance of the commercial. It gives a pretty good idea of just what kind of fun they have in store for us during the actual Super Bowl ad.
The “Grandpa Goes Wild” sneak peek teaser features 87 year-old Bernie Goldblatt as he sneaks a suped-up motorized scooter into a football stadium and leads us on an unforgettable adventure, proving anyone at any age can LIVE MÁS! The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.
Look for the LIVE MÁS Taco Bell advertisement to air during the third quarter of the Super Bowl game on February 3, 2013.
Will you be watching the Super Bowl for the ads, the game, or both?
(Me, I’m all about the ads; I couldn’t care less about the game.)
A self-opinionated partnered post. 😉