Are You #Noseblind? Febreze Air Effects Has The Solution


Mmmmm, what’s that smell?

Sometimes my boyfriend will come over, and the second he walks in the door, he wants to know what’s cooking… except sometimes nothing is cooking. He just smells lingering aromas.

Thank goodness the odors are pleasant, but it makes me uncomfortable that I didn’t smell them myself. I guess it’s a case of being #noseblind.

nose illustration

What is noseblindness?

It’s the gradual acclimation to the smells of one’s home, car, or belongings, in which the affected does not notice them (even though their guests do).

It can happen easily with things like wet shoes, garbage, pets and people who cook cabbage <— (long stinky neighbor story).


Since Febreze Air Effects is designed to remove (not cover up) odors, the gang at Febreze asked me to make some popcorn and watch a movie to help them prove their point. Who am I to argue with popcorn?

microwave popcorn

So, I invited my boyfriend and our best couple friends over. Before we watched the movie, we took a survey about the way my house smelled. That was awkward!

Then we popped some popcorn and took another survey about how my house smelled (very popcorn-y), and then we cracked open a bottle of wine and watched the movie. Guess what we had to do after the movie? Yep, a survey about how my house smelled!

And that was when we discovered that we were all #noseblind!

Febreze Air Effects - protect yourself against noseblindness

Noseblindness is not a bad thing; it’s just the olfactory system’s way of dealing with signal overload. If a scent is familiar, you become accustomed to it so that you’ll still recognize different and potentially dangerous odors. The problem is that you might not detect what your guests can detect, simply because you’ve become “nasally challenged” within your own environment.

The solution for noseblindness is Febreze, and it was the final test of the evening for my guests. Febreze contains a molecule known as Cyclodextrin that traps and eliminates bad odors, only leaving behind a pleasant scent.

Febreze Air Effects Meadows and Rain

So I sprayed Febreze Air Effects around the room, and we chit chatted for a few more minutes. Then we took our final survey and realized that the stale popcorn scent had disappeared and the air was fresh and pleasant again.

Then I booted everybody out, and went to sleep peacefully breathing my freshened air. The End.

afternoon nap

Febreze logo

 Visit the Febreze Noseblind site and connect with Febreze on Twitter and Facebook!



One lucky reader will win a Febreze gift pack and $60 AMEX gift card.

Febreze prize pack


“This review and giveaway was made possible by Double Duty Divas and Febreze. I was compensated for my participation in this campaign, but all opinions are 100% mine.”

RULES: Giveaway ends 11:59 pm ET, August 10, 2014. No purchase necessary. Open to legal residents of the fifty (50) United States and District of Columbia, Eighteen (18) years of age or older. Void where prohibited by law. One lucky winner will be chosen using One entry per household and IP address. The number of eligible entries received determines the odds of winning. Cheating will not be tolerated, and entries will be verified for accuracy. I will email the winner and they will have 48 hours to respond to the notification email, or a new winner will be chosen. Entering this giveaway means you are in agreement with this blog’s Terms of Use policy.


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